Discover new insights about your target audiences – and how to talk to them

We go beyond typical audience segmentation to look deeply at your customers’ behaviour, revealing their intent and preferences. Then we use that information to create a value proposition linking a compelling sales narrative to your products or services. And we enable your sales teams to identify how customers behave and the materials they need for successful conversations.

You benefit from…

  • In-depth quantitative and qualitative customer research

  • Segmentation reporting

  • Value proposition development

  • Narrative and message hierarchies

  • Product mapping

  • Sales and marketing conversation guides

  • Segmented prospect listing

  • Training and enablement

The Factuary helped change the way we sell, increasing our addressable market and growing our revenue per user year-on-year.
— A leading IT services provider